Japan Country Perception Research Whitepaper

The land of the rising sun is one of our major trading partners and the chance of future growth is huge for the smart business person. NZ Story is here to help by arming New Zealand businesses with the information they need to succeed in this vibrant but often challenging market. We have commissioned a comprehensive country perception research programme called ‘Through the Japan Looking Glass’ and the results are now available. Download the whitepaper to discover the existing perceptions the Japanese have of New Zealand businesses and find out how to conduct business effectively and profitably in Japan.