![NZStory_Infographic_472439_Brand_Finance_Soft_Power_TWT](https://dwvt5wwshu97q.cloudfront.net/accounts/20/files/01JDSFK8AYM7JC6M293PDFN817/713362-preview.webp?v=63900020011)
NZStory_Infographic_472439_Brand_Finance_Soft_Power_TWT
Soft power is a country’s ability to achieve influence through political values, culture and foreign policy.
Soft power is a country’s ability to achieve influence through political values, culture and foreign policy.