Destination Whitepaper - Japan Country Perceptions

The land of the rising sun is one of our major trading partners and the chance of future growth is huge for the smart business person. We have commissioned a comprehensive country perception research programme called ‘Through the Japan Looking Glass’ and the insights are now available. Download the Destination whitepaper to discover the existing perceptions the Japanese have of New Zealand businesses, find out how to conduct business effectively and profitably in Japan, and get tips from education and tourism NZ exporting businesses and partners who operate in-market.